A History of Commerce: Europe and Beyond


A History of Commerce

Who is going to rule the world of work in the 21st century? The answer could be found in history books. In A History of Commerce: Europe and Beyond, Myung Joh offers an intriguing Asian scholar’s perspective on the 500 years of the commercial history of the West. In ten chronological chapters, Joh leads the reader from the Middle Ages through to the beginning of commercialisation.

Until the 1500s, it was the East that were the kings of world trade. But gradually, different trade leaders began to emerge: Spain in the 16th century; Netherlands in the 17th; England in the 19th century and, by the end of the 20th century, the United States. So who will be world leaders of commercial trade in the future? What factors will come into play? According to Joh, there will be no single leader; instead, different countries will engage in a complex interplay of trade interest and policies, each with its own distinctive role.